Shorter is smarter and is way more visually stimulating. You’re a big, bad blogger now you know better. Forget the five-paragraph essay and all of its related trauma or that your English 101 teacher would balk at your one-to-two sentence paragraphs. Avoid text walls by breaking up your text into short paragraphs. Why? Because no one is going to read your story or hear your amazing voice if they’re greeted by a blocky text wall as soon as they click your link. Though listed fourth, the need for your blog to be visually appealing is of paramount importance. Fourth, Make Your Blog Visually Appealing In the above’s case, Hall’s husband, like many of us, consume products that reflect our connection to our identities. This, too, is why you need to know who your audience is and what motivates them. This is why you need and want stories that get your audience’s brain cells exploding.
The story forged a connection that he wanted to be a part of without him even realizing it. Without once sampling the costly fragrance or even hearing a description of what it smelled like, Hall’s husband said, “I’ll take it.” The salesman’s story was so powerful and created such a strong association between the product and the qualities Hall’s husband clearly wanted to embody that he purchased it. The salesman launched into the tale of the cologne’s seductive history, a history involving limited supply, secret intercontinental transport, and preference by one of America’s most attractive and notorious former presidents. The(spoiler) summary of the story Hall tells is that she and her husband, a man who never shopped and certainly never shopped for cologne, visited a glittery department store while traveling.Ī cologne rep approached Hall’s husband with an elegant box. A Story about the Power of StoryĪ great example of how story works comes from master storyteller Kindra Hall’s book Stories that Stick. When you tell stories, your reader or listener synchs with you. One of the many ways stories connects us is by causing our brains to release oxytocin, a bonding hormone. Use your unique voice to engage your audience with stories blogs that tell stories that resonate are anything but boring. Your blog is not the time to impress your former English 101 professor with your mastery of the objective voice. Write to your audience use the implied you. Vary sentence lengths have some short, punchy sentences amidst your flowing prose. Use contractions they loosen up your writing. Yes, we know your authentic brand voice for your business blog is probably going to lean towardĬonservative in that you’re going to use grammatical English and little slang or jargon, but that doesn’t mean you can’t have a voice.Ī few tips for writing voiceful content are:
Once you know what your audience needs and wants to hear, say it in a way that it’s conversational.
Second, Write Your Blogs in a Conversational Voice Generally-speaking, audiences have four underlying motives. To your child, this is the most fascinating thing ever you, on the other hand, would just as soon asphyxiate under the endless pile of laundry).įigure out what your audience finds interesting what are their problems? What do they need you to tell them about or help them with? What’s in it for them? Figure that out and then deliver.Ĭonduct an audience analysis in which you survey, research (friendly cyber stalk), and interview current members of your audience to know exactly what they need. It should be obvious that you have something relevant to say in your blog, right? Mind, what’s interesting to you may not be interesting to your audience (recall when your child tells you what other kids are doing on YouTube.